![]() ![]() ![]() GDPR contains strict regulations regarding your privacy policy – how it must be written, what it must contain and how it must be accessed. Get your privacy policy page up to scratch Have a streamlined process for information requests.Review third parties who have access to your databases.Re-opt-in campaigns for current databases.Audit your current databases for opt-in consent.Get your privacy policy page up to scratch.Here is our eight-step checklist for GDPR compliance: See our GDPR and Marketing article for more information on marketers’ responsibilities for GDPR compliance. Be accountable when that data is compromised.Have processes and procedures in place to protect this data.Be transparent about how they collect and use personal data.To ensure GDPR compliance, companies need to: (This is why ongoing training is so important!)ĭid you know? EU Data Protection Authorities issued nearly €1.1 billion in fines in the 12 months up to January 2022! In many cases, however, it is simply the result of human error or organizational carelessness. Many organizations have been found to be less than transparent in how they use personal data, for example. Non-compliance can be caused by several factors. And the Marriott hotel group was fined £80.5 million for failing to keep millions of customers' personal data secure. British Airways was fined £20 million for failing to protect the personal and financial details of more than 400,000 of its customers. We have seen many high-profile data breaches in recent years, with resulting financial and reputational consequences. It makes sense to take steps to ensure you’re using it in a compliant way. Ensuring there are security measures along every step of the data processĭata is often regarded as the ‘ new oil’.Knowing where data is stored (In what country is it stored? Is it on a legacy machine or a server on premises? Is it in the cloud?).The IT department will need your help to cover highly important elements of GDPR compliance, such as: In this guide, we’ll discuss the items that fall under marketing, but you will need to work closely with your IT department or provider. ![]() The majority of GDPR compliance falls under the responsibility of both marketing and IT. Although GDPR is arguably the most robust data regulation in the world, you must also be aware of the nuances of local regulations in any markets that you trade in, such as the California Consumer Privacy Act (CCPA).For full information on who is affected and where, consult the official EU GDPR site. Pro tip: Don’t make the mistake of assuming that if you’re GDPR-compliant, you’re probably compliant in all markets. Many companies based outside of the EU may also inadvertently process data relating to EU citizens – so the first step for those companies is to audit their data and discover whether any of it relates to EU citizens. This guide is for marketers who work in companies that process information about EU citizens. There's a lot to take in, but how does it work in practical terms? The following marketer’s guide should help you get your marketing processes in order when dealing with GDPR regulations.įor some background you might also want to read our overview of GDPR and Marketing and listen to our podcast with expert Steven Roberts on Data Privacy 101. The hook also includes in so many words how girls are into them and how they aren't afraid to take down any hater, with Lil Baby even repeating, "You know I live in the mix, (Money, cars and clothes and h***).Many marketers are still confused when it comes to regulations around data privacy, especially the GDPR. It appears the music video reflects the chorus where Lil Baby raps, "I'ma turn up on a hater every chance that I get," showing how he, alongside Lil Durk and DJ Khaled, will continue to flex even if they are amid total chaos and that they still make it look good. Despite the burning cars, dumpsters, and even alcohol amongst them, the three continue to rap and beautiful women continue to dance as if none of them can be bothered by the destruction. It appears DJ Khaled knows what he's doing when it comes to not only putting out music off his albums, but also getting artists together to create music videos.įor "Every Chance I Get," Khaled teamed up with Lil Baby and Lil Durk to rap in front of a city on fire behind them. The song comes off Khaled's latest release "Khaled Khaled," his 12th studio album loaded with other big names, including Drake, Jay-Z, Nas, and Lil Wayne. ![]()
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